Social media can provide a band with the ability to connect far and wide with fans who would otherwise be unaware of their music.

Social media represents your band as a brand so make sure that you remain consistent over all channels that you use with the likes of logos and banners where possible to make it easy for people to recognise that it is actually you. If you have a new release of any kind or upcoming tour then make sure that all banners advertise this and give information about where to purchase music or tickets.

Content is king so provide people with candid photos from band rehersals, video clips, funny video outtakes, single news, album news, tour news as well as news on what you’re currently up to as a band.

Don’t forget that you can also advertise merchandise and link to your online store to generate revenue.

INTERACTION… fans like to feel that they’re the extra member of the band so actively engage with them with their questions and get feedback from them through questions, polls or surveys.

Try to split your social content into certain areas:

  • Informational / News – 40%
  • Entertaining / Exclusive content (candid photos, interactive content, music videos) – 40%
  • Advertising (merchandise, tickets, singles, albums) – 20%

Facebook

Facebook has around 2.7Billion users roughly around the world.

Hints and Tips

  • The ideal image size for your Facebook cover photo is either 1200px by 675px, 1640 x 923 or 1920 x 1080.
  • Cover videos should be at least 851px by 315px.
  • Profile picture image should be at least 180px by 180px and will be displayed at 170px by 170px maximum.
  • Recommended image widths for posts are either 720px, 960px or 2048px upto 15mb in size.
  • For event images the ideal size is 1200px by 628px.
  • For Facebook groups the ideal image size is 1640px by 856px being aware that the top and bottom 96px may be cropped.

Instagram

Instagram has around 1.2Billion users around the globe of which 31million are in the uk.

Hints and Tips

  • Your Instagram profile image should be 1:1 promortion and will be displayed at 180px by 180px so this should be a bare minimum.
  • Square image posts should be 1080px by 1080px minimum. A 1:1 ratio.
  • Landscape image posts should be 1080px by 566px minimum. A 1.91:1 ratio.
  • Portrait image posts should be 1080px by 1350px minimum. A 4:5 ratio.
  • Story images should be 1080px by 1920px minimum. A 9:16 ratio.
  • IGTV Cover images should be 420px by 654px minimum. A 1:1.55 ratio.

Twitter

Twitter has around 353million users around the world of which 16.5million are UK users.

Hints and Tips

  • Profile Photo image should be 400px by 400px minimum. A 1:1 ratio.
  • Header image should be 1500px by 500px minimum. A 3:1 ratio.
  • Tweet images should be 1200px by 675px minimum. A 16:9 ratio.

YouTube

YouTube has around 2.3Billion users around the world who watch around 1billion hours of video a day combined.

The main home for your official music videos and live performances. These can easily be shared to your other social media channels with a few clicks.

Hints and Tips

  • For your main YouTube channel art the minimum recommended size is 1546px by 423px (safe area with no cropping).
  • On a TV channel art has a maximum display size of 2560px by 1440px.
  • On a desktop maximum display size is 2560px by 423px.
  • On a tablet maximum display size is 1855px by 423px.
  • On a desktop and mobile minimum display size is 1546px x 423px.
  • Channel Icon should be 800px by 800px.
  • Video Thumbnails if created manually should be 1280px by 720px minimum.